Bevlog: A Useful and Entertaining Resource for Brewers

Bevlog is at the center of label submissions – needless to say, this Flying Dog label didn’t slide through

I stumbled across a wonderful website that is both informative and incredibly entertaining/intriguing that I thought we would share with the rest of you.

I have been searching for a viable and intriguing beer law blog for some time now. There just is nothing out there. In fact, if you were to google “beer law blog,” this column at comes up on the first page. Wow.

One great site that does appear is BevLog, a blog put together by Lehrman Beverage Law, a firm headed by nationally known beverage lawyer, Robert C. Lehrman. Robert practices out in Virginia but certainly has an audience nationwide. Recently, he moderated a large panel NABCA (National Alcoholic Beverage Control Association) panel entitled “TTB and FDA: Working Side by Side to Regulate Alcohol Beverages.” He knows his stuff, and is constantly at the forefront of beverage law in the US.

Robert and attorney John Messinger edit BevLog. The blog’s main focus seems to be in the area of labeling and marketing regulations. As you probably know as a reader, or as you definitely know as a brewer, the US regulates labeling and marketing materials through the Food & Drug Administration (FDA) and the Alcohol & Tobacco Tax and Trade Bureau (TTB).

These two organizations work together (sometimes not nicely) to take brewer’s money and tell them whether or not their labeling and marketing materials are do not mislead consumers and are not obscene. Of course, they also regulate permitting, sales, transit, and content (FDA) of your beer.

But BevLog is an intriguing blog because the sole focus is to provide you with a glimpse of the most recent eye-catching labels that were approved by the TTB.

From the site:

TTB approves well over 100,000 labels per year. In these approvals you can see the bursting efflorescence of the American (and the world) economy….

bevlog reviews almost all of the 100,000+ beer, wine and spirits labels approved by TTB each year. We try to bring you the most noteworthy.

Check out the site. Recently they reviewed Lagunita’s new label for Wilco Tango Foxtrot, discussing the miltary implications implicit in the label.

If you have any great labels to throw their way, the site is set up to facilitate a dialogue.

I also act as the legal writer at, providing that site with beer law articles. My column, Beer Law & Legis, will continue but will be mirror content produced here at

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>