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The TTB Modernizes? Shelton Brothers Push The F’ing Envelope

Posted on | January 4, 2013 | No Comments

TO OL + Shelton Brothers - Modernizing the TTB?

TO OL + Shelton Brothers – Modernizing the TTB?

First of all, big thanks to my favorite beverage law blog – BevLog – for bringing this to my attention. It appears that the often fearless Daniel Shelton, of famed beverage importer Shelton Brothers, has decided that the “queen mother of dirty words” (thanks Ralph) no longer meets the definition of “obscene or indecent.” Because if that “F – - -” word was, the TTB certainly would not approve of it.

Thanks to Danish brewer To Ol and Shelton Brothers, we are getting a sneak peak at the TTB’s new line of thinking. I am virtually certain that the TTB didn’t simply miss that word in its review – because the same word appears in 4 different submissions for the same brewery.

Well then, its the 21st Century. Go with it, eh?

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