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Freetail Brewing, For The Win

Posted on | March 5, 2013 by | 1 Comment

Now that is a mark.

Now that is a mark.

 

Back in December, I spent a week down in San Antonio on official business. But official business does not prevent me from enjoying local craft beer. Days are for working, nights are for fun (or most of the time, working).

One evening I ventured out to Freetail Brewing to enjoy what I was told was the best beer in the area. No jokes there. They pour a nice pint. In fact, Freetail pours about a dozen different beers that pair nicely with an incredible pie from their wood oven. Needless to say, it was a good experience.

But I left that place without knowing that their brewer, Scott Metzger, was a fearless proponent of my undying mantra against using legal force to resolve TM debates in the brewing industry. Scott apparently received a letter from hired legal counsel for Steelhead Brewing Co, demanding that Freetail cease use of the name “Hopasaurus Rex.” The response – is a beaut.

I may be extremely late to the party on this story (it has been out for a few years) but it won’t stop me from letting it free. Scott’s insists that a phone call from the Steelhead owner would have  nipped this in the bud – as it will almost every TM dispute between brewers. If you learn anything from this, remember how bad the PR might be for the brewery that sends a letter like this one.

Enjoy.

Comments

One Response to “Freetail Brewing, For The Win”

  1. Cool stuff on the internet | brewyourownium
    March 13th, 2013 @ 9:43 am

    [...] The rapidly expanding world of craft brewing has led to some clashes over similar beer labels/names/trademarks, etc. – after all, in the incredibly competitive craft beer market a brewery’s identity is essential in setting its beers apart from its competitors and is something worth fighting for. Most of the time, however, these “copycats” are unintentional, and the issue is easily resolved with a simple phone call between brewers. Occasionally, lawyers get involved and you get hilarious stories like this one – the battle over Hopasaurus Rex. [...]

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