This Whole New Beer Tax Thing, Is Gross
I imagine that everyone in Washington has heard about the newly proposed beer tax raise. The proposal would rake brewers for 425% increases (up to $20.28 per barrel) in the current tax (from $4.78 per barrel) Wow, Mr. Governor, that much!? I have often wondered why politicians seek the big score rather than making modest [...]
Shoot an Email, Save Thousands: The Best Advice I Can Give You About Your Trademark Issue
Trademark issues are becoming the single most popular legal topic amongst breweries. I hear the gripe in brewer meetings, client calls and publications across the web. The world of beer is shrinking and the pool of names is shrinking. Do we have enough words left to continue naming beer creatively? Should we [...]
Don’t Wait Too Long To Protect Your Brewery Brand
Many brewers think that their brand is an afterthought. Others believe it is the end-all-be-all to their success. Well, there is no doubt that a brewer’s brand is incredibly valuable. The logo, design, and copy on the packaging all require attention – early on. So I am often asked by brewers to [...]
The Brewery Licensing Package: A Flat Fee Service That Tastes Great
Everyone has to do it, but not everyone has to go through it. The federal and state permit and licensing processes can be incredibly tricky for most breweries, oftentimes because you are busy preparing your facility, launching marketing and making good beer. I certainly understand that you cannot do everything. Over the past [...]
Getting A Jump Start For Your Brewery Business Plan
Every brewery needs a business plan. This is a fact. Even those of you who don’t have to worry about fundraising (the very few) should have a business plan that sets projections, rules and goals. This is vital to the success of a brewery. A business plan is not the “pitch plan” that [...]
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