Single Serving Slayer – Sacramento
In my “under the bus” column this week (this is not a regular column but it should be), I will be placing the City of Sacramento. Thanks to the efforts of some justifiably ticked off brewers, it has come to the brewing world’s attention that good ole Sac-Town has a standing prohibition against the [...]
Shoot an Email, Save Thousands: The Best Advice I Can Give You About Your Trademark Issue
Trademark issues are becoming the single most popular legal topic amongst breweries. I hear the gripe in brewer meetings, client calls and publications across the web. The world of beer is shrinking and the pool of names is shrinking. Do we have enough words left to continue naming beer creatively? Should we [...]
Calling All Brewery Lawyers
To all of the wonderful readers on the Brewery Law – thanks. The overwhelming amount of response I have had from brewers around the country has been humbling. I promise to keep on with the blog. It’s been a blast. In the meantime, I wanted to do something I normally do not: Talk to [...]
Don’t Wait Too Long To Protect Your Brewery Brand
Many brewers think that their brand is an afterthought. Others believe it is the end-all-be-all to their success. Well, there is no doubt that a brewer’s brand is incredibly valuable. The logo, design, and copy on the packaging all require attention – early on. So I am often asked by brewers to [...]
Getting A Jump Start For Your Brewery Business Plan
Every brewery needs a business plan. This is a fact. Even those of you who don’t have to worry about fundraising (the very few) should have a business plan that sets projections, rules and goals. This is vital to the success of a brewery. A business plan is not the “pitch plan” that [...]
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